arqmetrica
Arqmetrica Growth · Lisboa · Madrid

Growth, measured in revenue. Not in awards.

A full-stack marketing partner for European companies that take their numbers seriously — and their craft just as seriously. Built by the team behind Arqmetrica AI.

The premise

Most marketing budgets are opinions wearing a strategy hat.

We do the opposite. Every campaign begins with a question the data can answer, ends with a number the board can read, and is built by people who have shipped before — not pitched.

What we believe

Four principles. Everything else follows.

01
AI-first, not AI-decorated.

Generative AI sits inside how we research, write, design, target, optimise. Not bolted on as a slide at the end of the deck.

02
Data is the brief. The numbers come first.

No creative leaves the studio without a hypothesis attached and a metric named. We refuse to ship work nobody can grade.

03
Relationships compound. Reach without trust is rented.

Two decades of media, agency and platform contacts across Iberia — deployed for clients, not displayed in pitches.

04
Quality guarantee. If we miss the brief, we make it right.

Every engagement carries a written commitment. The simplest signal we know how to send that we mean what we say.

What we do

One partner. Three motions. One P&L.

We are organised around the work, not around the deliverable. Strategy, content and performance pull in the same direction because the same team owns the outcome.

Motion · 01
Strategy & Brand

Positioning, narrative, identity. The compass every other motion runs against — and the basis on which we say no to bad ideas.

Motion · 02
Content & Creative

Photo, film, drone, podcast, editorial, influencers, design. Produced in-house at studio quality, deployed at digital tempo.

Motion · 03
Performance & Growth

Paid acquisition, SEO, CRM, lifecycle, experimentation, analytics. The engineering room behind every campaign we ship.

The full stack

Sixteen capabilities. One team. No subcontracting the strategy.

Strategy
Brand positioning

Who you are to whom, and why now

Strategy
Marketing strategy

Annual plan, channel mix, budget

Strategy
Demand generation

Inbound, ABM, B2B funnels

Strategy
Brand identity

Visual system, guidelines, rollout

Creative
Photography

Brand, product, location, talent

Creative
Videography & edit

Films, ads, social cuts, post

Creative
Drone & aerial

Licensed crews, broadcast quality

Creative
Podcasts & audio

Studio production, distribution

Content
Editorial & copy

Long-form, social, scripts

Content
SEO & organic

Strategy, content, technical

Content
Influencer programmes

Curation, brief, performance

Content
AI content systems

Generative pipelines at scale

Growth
Paid acquisition

Google, Meta, LinkedIn, TikTok

Growth
CRM & lifecycle

Email, automation, retention

Growth
Experimentation

A/B, multi-arm, geo-tests

Growth
Analytics & attribution

Modelling, dashboards, MMM

The AI advantage

AI isn't a service we sell. It's how we work.

We are an AI-first company — built by the same team behind Arqmetrica AI. Every motion runs on AI infrastructure that smaller shops can't build and bigger agencies can't move fast enough to deploy.

creative variations produced per brief, on average — without diluting craft.

−40%

turnaround on first-cut campaign assets versus a traditional studio workflow.

24/7

monitoring on every paid account — anomalies caught before they cost a day's spend.

1

unified team that owns research, creative, media and measurement on every account.

Figures reflect representative engagements across the current Arqmetrica Marketing & Growth roster. Detail and methodology available on request.

How we engage

Three ways to put the team to work.

Pick the rhythm. The team and the standard don't change.

Model · 01
Monthly Retainer
Always-on partnership

A dedicated senior team running your marketing as if it were ours. Strategy, content and performance under one roof, one scope, one number.

For: companies that need a full marketing function without building one in-house.

Model · 02
Fixed Project
Defined scope, defined outcome

A single deliverable, brief or campaign — brand build, launch, rebrand, big-bet creative. Clear scope, clear date, clear price.

For: leaders with a specific job to be done and a date that doesn't move.

Model · 03
Growth Sprint
Twelve weeks. One bet. One number.

Pick one channel or one funnel. We diagnose, redesign, ship, measure. A working programme — not a slide deck — at week twelve.

For: teams that want to prove the model before scaling the spend.

Recent engagements

Two engagements, both anonymised.

Named references available on request.

Case · 01 · Analytics & insight

From data exhaust to a monthly decision rhythm.

A Portuguese industrial group operating across four production sites had millions of rows of operational, commercial and marketing data — and no shared way to turn any of it into a decision. We installed an analytics infrastructure across the commercial function, designed a monthly insight cadence with the C-suite, and built the dashboards and decision rituals that close the loop between the data and the calendar.

Sector
Industrial manufacturing · Iberia
Profile
Mid-market · four production sites · B2B distribution
Engagement
Monthly retainer · Analytics & insight track
Outcomes
Commercial dashboards live; quarterly pricing & mix review now data-led; two new growth bets surfaced from existing data and resourced.
Case · 02 · Creative across Iberia

One brand. Two countries. Online and offline, on schedule.

A consumer brand needed a launch campaign that lived simultaneously across Portugal and Spain — in digital, in print, in OOH, in retail — with one creative idea holding it all together. Arqmetrica wrote the brief, directed the shoot (photography, video, drone), designed the campaign system across every surface, ran the paid distribution and managed a curated influencer programme across both countries. Single team, single timeline, single number to hit.

01
One creative idea, every surface.

A unified visual system deployed across digital, print, OOH and retail in PT and ES — without drift.

02
Production in-house, end to end.

Photo, film, drone and edit produced by the Arqmetrica studio — no subcontracted craft.

03
Iberian influencer programme.

A curated roster of PT and ES creators briefed against the same narrative, performance measured the same way.

04
Measured against the brief.

Reach, recall and direct response tracked on a single dashboard. Campaign hit its launch-quarter target.

Engagement summaries shared anonymously with client permission. Named references available on request.

What you can hold us to

Four commitments. Written into every engagement.

Commitment · 01
Senior on the work.

The people you meet in the pitch are the people on the brief. No bait-and-switch. Senior operators run the account from kickoff to the final review — not coordinators with a senior on speed dial.

Commitment · 02
Quality guarantee.

If a deliverable misses the brief, we make it right at our cost. Every scope includes a written quality commitment. The simplest signal we know how to send that we stand behind the work.

Commitment · 03
One number, owned.

Every engagement has a metric named on day one — and reported on every month. No vanity scoreboards. The single number that matters for your business is the one we report against, no matter how it looks.

Commitment · 04
Independent recommendations.

No commissions. No kickbacks. No platform incentives. When we recommend a channel, vendor or tool, it's because we believe it. Our revenue comes from clients, not platforms.

Why us

Built by the team behind Arqmetrica AI. Run like a studio. Measured like a P&L.

Edge · 01
AI infrastructure others rent.

We don't bolt AI onto our process. The team that built Arqmetrica AI builds the marketing stack — in-house, end to end.

Edge · 02
Relationships that compound.

Two decades of contacts across Iberian media, creator platforms, talent agencies, vendors. Deployed for clients, not displayed in pitches.

Edge · 03
A satisfaction guarantee.

If we miss the brief, we make it right at our cost. The simplest signal we know how to send that we stand behind the work.

Marketing is a craft. Growth is a discipline. We do both, in the same room, for the same client, on the same number.
Let's talk

A short conversation will tell you whether we're a fit.

A thirty-minute discovery call covers what you're trying to grow, what's in your way, and which of the three engagement models — if any — makes sense.

Lisboa · Madrid · hello@arqmetrica.com