Arqmetrica Growth · Lisboa · Madrid

Growth, measured in revenue. Not in awards.

A full-stack marketing partner for European companies that take their numbers seriously, and their craft just as seriously. Built by the team behind Arqmetrica AI.

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01 / The premise

Most marketing budgets are opinions wearing a strategy hat.

Recent engagements

Two engagements, both anonymised.

Named references available on request.

Case · 01 · Analytics & insight

From data exhaust to a monthly decision rhythm.

A Portuguese industrial group operating across four production sites had millions of rows of operational, commercial and marketing data, and no shared way to turn any of it into a decision. We installed an analytics infrastructure across the commercial function, designed a monthly insight cadence with the C-suite, and built the dashboards and decision rituals that close the loop between the data and the calendar.

Sector: Industrial manufacturing · Iberia
Profile: Mid-market · four production sites · B2B distribution
Engagement: Monthly retainer · Analytics & insight track
Outcomes: Commercial dashboards live; quarterly pricing & mix review now data-led; two new growth bets surfaced from existing data and resourced.

One brand. Two countries. Online and offline, on schedule.

A consumer brand needed a launch campaign that lived simultaneously across Portugal and Spain, in digital, in print, in OOH, in retail, with one creative idea holding it all together. Arqmetrica wrote the brief, directed the shoot (photography, video, drone), designed the campaign system across every surface, ran the paid distribution and managed a curated influencer programme across both countries. Single team, single timeline, single number to hit.

01: One creative idea, every surface.
A unified visual system deployed across digital, print, OOH and retail in PT and ES, without drift.
02: Production in-house, end to end.
Photo, film, drone and edit produced by the Arqmetrica studio, no subcontracted craft.
03: Iberian influencer programme.
A curated roster of PT and ES creators briefed against the same narrative, performance measured the same way.
04: Measured against the brief.
Reach, recall and direct response tracked on a single dashboard. Campaign hit its launch-quarter target.

Case · 02 · Creative across Iberia

Engagement summaries shared anonymously with client permission. Named references available on request.

What we do

Four motions. One team.

We are organised around the work, not around the deliverable. Strategy, content and performance pull in the same direction because the same team owns the outcome.

01 / Strategy

Strategy

Positioning, narrative, demand architecture. The compass every other motion runs against, and the basis on which we say no to bad ideas.

Brand positioning · Marketing strategy · Demand generation · Brand identity

02 / Creative

Creative

Photo, film, identity, sound. Studio-grade production in-house, deployed at digital tempo. We don't subcontract the craft.

Photography · Videography & edit · Drone & aerial · Podcasts & audio

03 / Content

Content

Editorial, organic reach, influence at scale. The motion that turns a position into a presence, native to every channel it ships in.

Editorial & copy · SEO & organic · Influencer programmes · AI content systems

04 / Growth

Growth

Acquisition, lifecycle, experimentation, attribution. The engineering room. Every campaign we ship runs against a number the board can read.

Paid acquisition · CRM & lifecycle · Experimentation · Analytics & attribution

How we engage

Three ways to put the team to work.

Pick the rhythm. The team and the standard don't change.

Model · 01

Monthly Retainer

Always-on partnership

A dedicated senior team running your marketing as if it were ours. Strategy, content and performance under one roof, one scope, one number.

For: companies that need a full marketing function without building one in-house.

Model · 02

Fixed Project

Defined scope, defined outcome

A single deliverable, brief or campaign, brand build, launch, rebrand, big-bet creative. Clear scope, clear date, clear price.

For: leaders with a specific job to be done and a date that doesn't move.

Model · 03

Growth Sprint

Twelve weeks. One bet. One number.

Pick one channel or one funnel. We diagnose, redesign, ship, measure. A working programme, not a slide deck, at week twelve.

For: teams that want to prove the model before scaling the spend.

A short conversation will tell you whether we're a fit.

Book the conversation

Prefer email? Write to hello@arqmetrica.com.

Lisboa · Madrid · hello@arqmetrica.com